Today, more and more high net worth clients are digitally savvy and expect an easy connection with their bankers anytime, anywhere… Yet, many of them still access their client space using complicated passwords or tokens that they can hardly remember. Their client experience is far from optimal. A forward-looking identification system has become essential to keep up with the needs of more and more demanding investors.
BNP Paribas Wealth Management, the first private bank in Europe, places the client at the heart of its strategy, hence its decision to come up with an efficient authentication service that provides a superior digital experience.
BNP Paribas Wealth Management and Daon both benefited from the co-creation of MyBioPass. Both entities collaborated actively with each other to offer a tailored digital experience to BNP Paribas Wealth Management customers.