Imagine. Instead of having to think about every account interaction as a potential threat, you can focus on offering frictionless engaging customer experiences. It starts with approaching the process of verifying the real customer is present as a customer identity journey, something that’s entirely tailored to each customer segment and use case, and not just a single transaction. That is identity continuity, an end to end approach to customer onboarding and account access across the entire customer life cycle that uses tailored journeys and provides the maximum level of protection against fraud – from social engineering, to AI, and deep fakes. From new customers to repeat business, identity continuity allows your digital team to create deploy, and operate multiple tailored onboarding workflows simultaneously. You can move new users and their devices from entirely unknown to fully trusted and engaged, while giving existing customers fast sign up for additional offerings. No matter the channel they choose for engagement, their entry point, or their level of comfort with technology, you can create as many customer identity journeys as needed to enable convenient and accurate identity access, all while maintaining a singular identity presence for each user that allows you to track behavior patterns and prevent the creation of multiple accounts or credentials. Once a customer is onboarded, identity continuity provides a convenient highly secure connection to all their future activities, including account access, high-value transactions, profile updates, account recovery, and more, no matter how they choose to do business, on their mobile device, the internet via contact centre or even in person. You can also orchestrate these customer identity journeys on the fly, refining them to the needs of your business, and the user experience of your customers, without compromising on security. Both customer-centric and future proof implementing this to identity addresses regulatory compliance requirements, increases net promoter scores for your engagements, and delivers the assurance that both your customers’ identities and their data are protected from fraud. Verifying customers should not be an obstacle to expanding your business. It should be an enabler. Identity continuity can empower your business today.
