Our Brand

Some of the earliest symbolic representations of human beings were captured in cave paintings. Prehistoric human beings were concerned with recording the world around them, communicating with the spirit world, communicating with the future... leaving their mark.



As human society became more complex people needed to signify their consent to register their individuality. Before the ability to write became commonplace, people simply used pigment and their thumb to make their X.

The Daon 'X' evolved as a representation of our 21st century authentication technology, by reference to the earliest pre-literate form of authentication. A symbol that is universally recognizable and that stems from our most human instincts. Thus we demonstrate that biometrics are part of a long tradition of asserting one's individuality.

The Daon 'X' symbolizes this earliest and uniquely human way of an individual making their mark.

The brand name, Daon, stems from the celtic word for human being. It is not strongly identified with any one culture, therefore it is universal. The look and the pronunciation of the word ['day-on'] is intuitive and yet it sits outside any of the major language groups. The meaning fits perfectly with the strategic direction of our brand.

Read our mission statement.